99 x 99s is a photographic project which documents the story of the 99 ice cream through a photographic road trip around the UK.
In the summer of 2013, over 25 days and 3,500 miles, I travelled around the coastline of Great Britain. As I travelled from place to place I became fascinated by the human touches that make each cone unique and the stories which shroud the 99 in mystery.
I have produced a book of the project which can be ordered in my shop